Sebastián Leda de paranafilms+
While covering the 2013 Cannes Lions, PRODU was able to converse with Sebastian Leda, executive producer of paranafilms+, about whats new at his production company.We want to concentrate on making commercials, its good to diversify, its always important to have other things to offer as a production company, but our focus is to do what we do the best we can.But since paranafilms+ understands the trend to digital platforms, the company has not neglected this new component of its productions, Leda said. The campaigns were producing lately have a digital component, and it seems to me were going to see more of that as a production company and we love it.Weve always been interested in this because I believe its an area where theres going to be a lot of innovation, lots of new and interesting things to do in the digital area. We shouldnt lose focus on traditional television which is our strong point, of course, though we have to always be looking to the way things will go in the future Leda said.Leda had some news to announce as well: the production company is now representing director Armando Bo of Argentinas Rebolucion. Were representing Armando Bo for the Hispanic market, since we started representing the guys from Rebolucion last year. That was really the moment we were waiting for, to be able to have them all in this market, and I believe well be able to do some great things together. We have an incredible bunch of directors for every level of production he said.
