Luis Miguel Messianu, President and CCO of Alma, multicultural ad agency headquartered in Miami, announced that a few weeks ago the company launched a search to refresh its creative leadership, after reaching an agreement for Diego Yurkievich and Hernán Cerdeiro to leave the agency and seek new horizons. It was a pleasure to work with Hernán and Diego and we wish them the best in their future endeavors. We are looking for creatives more closely aligned with our culture said Messianu.The executive added that the culture of the agency is based on giving priority to creativity, teamwork, and providing results for our clients; all in equal proportion.The new creative leadership must be aligned with these principles and not focus on just one aspect. The agencys long track record provides a positive balance in awards and in business results, both for the agency and its clients, demonstrating that the aforementioned culture works. With Cannes, where Alma received two silver lions, the award season comes to a close and the 2014 creative season get underway with renewed energy.Im very proud of the agency we have built said Messianu. We attract first-class talent and work with the only goal of obtaining the best possible results for our clients and allowing our team to grow. Throughout the years, many of our alumni have moved on to the advertising market and have elevated the standards of the industry he added.
