La activación se realizó en un concierto en Miami con el dúo venezolano Chino y Nacho, transmitido por Univision y Mix 98.3 FM
PRODU conversed with Camilo Sandoval, CEO of Camintel, a company dedicated to developing mobile applications, which is currently aiding Post Food as technological suppliers of an interactive and very personal engagement marketing app.This novel technique extends the reach of conventional marketing through smartphones, computers, social networks, and the so-called intelligent media.Were a company with Latino roots and we saw the chance to develop Mobile apps for companies targeting the Hispanic market. We develop the apps both in Spanish and English, and for that reason Post Food picked up to support this project for the Honey Bunches of Oats brand, Sandoval said.For Post Foods we developed a platform with our software based on NFC (Near Field Communication) in its own server, which consumers can access through an NFC telephone, scanning a QR code and entering the URL of a special website, Sandoval said.The app was recently tested at a concert in Miami featuring the Venezuelan duo Chino and Nacho, aired on Univision and Mix 98.3 FM.Mike Foley, senior brand manager at Post Foods, said the company did a lot of test and learns of emerging technologies to be able to apply them to their marketing strategy.To which Sandoval added that, for next summer, its cereal product Honey Bunches is interested in doing a concert with the cereal box the idea is that consumers can scan the box and receive music direct to their telephones.
