On the last day of the Festival of Media LatAm 2013, the winning ad campaigns will be presented from the Festival of Media Global 2013, which took place in Montreux, Switzerland, last April.The Best Social Media Campaign, Follow2Unfollow, created by the Starcom agency and the government of Puerto Rico, involves real prisoners who tweet the story of their lives from prison, as a strategy to discourage young people from ever joining a crime gang. Winner of the Public Service Award is The First Ever Potable Billboard by BPN for UTEC in Peru, a billboard that turns the humidity in the air into water for the local population.The conference will wrap with the Festival of Media LatAm Awards 2013, at which this years winners will receive their trophies. Prizes in four new categories will be presented this year: Best Original Content, the Pan-Latin American Prize, Best U.S. Hispanic Campaign, and Best Contribution to a Campaign by a Media Owner.The media industry is reaching new heights in Latin America, especially when we look at how global trends of content, creativity and accountability are opening up this market. This years Festival agenda uncovers the strategies of the most innovative brands in this region, both local ones that have gone global and global ones that are engaging locally. From sports marketing, to native advertising and even automated buying, this spotlight on LatAm will be the most fascinating yet. said Charlie Crowe, founder of the Festival of Media and CEO of C Squared.
