Ford Fiesta se posiciona en el mercado juvenil
The new Ford Fiesta has been renewed from top to bottom and sold more than other competing brands like Toyota and Scion in the first half of 2013, notably among young people between ages 18 and 34.Ford was able to boost its market share since 2009, becoming the No. 1 brand for drivers who lean toward autos that fit their urban lifestyles. The Fiesta in particular was the first that has helped the company turn the tables on imports to the U.S. by increasing its car sales.Amy Marentic, Ford marketing manager for large cars and crossovers, says that Fiesta started the momentum we are seeing across our car and crossover lineups, which is helping us attract younger buyers and grow in coastal markets where the imports long have dominated. She also adds that we are adding the EcoBoost engine and MyFord Touch to the new Fiesta because we have younger buyers switching to us for unique features such as Sync that cannot be found on other small cars.The new subcompact Fiesta SE has a rearview camera, leather seats and sunroof, which are not available with the Toyota Yaris nor the Scion iQ or xD. It will be the only small car with a Super Fuel Economy package that is EPA-rated at 41 miles per gallon on the highway, and the one-and-only subcompact to achieve more than 40 mpg.
