Following is Part 2 of the conversation PRODU had with Borja Perez, senior VP of digital media and social networks at Telemundo, as part of our coverage of the Festival of Media LatAm 2013.Precisely this year the regional Festival of Media chose as its central theme the importance of digital media and intra-regional openings for brands, with regard to which Perez says that these have been of great importance, since they have opened a new way to reach users that is more persistent and personal, because with mobile penetration in the region very high as we know, there are many countries where mobile lines outnumber landlines there is instant, continuous and widespread contact with consumers, who as soon as they get the message can in some way react to it he said.As to the confidence of brands in digital platforms and media and the investment theyre willing to make in them, Perez refers to his own experience at Telemundo. As a producer of content, the use of digital media puts us in a nicely privileged position, because it allows us to distribute that content on all possible platforms.In Telemundo, weve been pioneers in creating content, developing content, distributing it, and now were even doing innovations in reformatting content so that its perfect on each and every screen he said.In conclusion Perez noted that the steps many TV networks are taking both in the U.S. and throughout the region are things weve already done, and now were taking the next step.
