For Ciro Sarmiento, the recently signed executive creative director of Dieste, the year 2013 was filled with success and new challenges. Sarmiento came from reaping notable triumphs at Lapiz including four Lions for the Gain campaign, then wrapped up the last quarter of the year at Dieste with some great projects ahead of him.I feel very pleased with this new stage, I believe Ive found a place where everyone has something in common. Im also excited by the fact that wherever Ive tried to push the creative level higher, I havent run into any walls he said.Im happy with the big internal changes were making at the creative level, changes that will begin to be noticed early this year as we launch the campaigns Ive been involved in and which are shaped by the different philosophy of what is the new, creative Dieste he said.Among the new members of Dieste is Gustavo Zapata, acclaimed Colombian creative director, who comes from BBDO Colombia. Gustavo is one of those talents that are hard to move and were very proud he agreed to join us. Were sure he will produce incredible results during 2014 Sarmiento said.Among Diestes great moments, Sarmiento said, was winning the Goya account. Were happy with the client and they are with us. The first commercial for Goya beans has already aired and another two are on their way. It has been an impeccable piece of work in terms of production and creativity.As for the Hispanic market in general, he said that I like the fact that in 2013 a number of different agencies were at the festivals, and not just one as in previous years.
