Technology and marketing media Pioneer Bill Gato, who was cofounder of the first network of Hispanic newspapers online, Hispanic Digital Network, has been named CEO of the Latin press release service Hispanicize Wire.”Hispanicize Wire clients can expect to see Bill’s stamp of excellence and service in everything that we’re doing and are about to announce” said Manny Ruiz, who hands over the function of CEO to Gato and from now on will serve the company as chair and senior partner.By joining Hispanicize Wire, Gato is back with the former executive management group, which, together with him, sold Hispanic PR Wire to PR Newswire for $5.5 million in 2008. Gato reunites with a management team that includes Hispanic Wire veterans Manny Ruiz, Yosmay Valvidia, Cristy Clavijo-Kish, Katherine Johnson and Danny Correa.”Bill brings an amazing set of digital marketing skills, talent and proven leadership that on the eve of several major Hispanicize Wire service innovations will guide the company to its next evolutionary step” said Ruiz.”In an inbound marketing landscape now dominated by search, social media, online video and mobile technology, the traditional wires have not kept up with the needs of the booming U.S. Hispanic market” Gato said.
