MERCADEO Versión en español
AT&T gets Sofia Vergara, Fernando Fiore back together in new TV spots
Patricia Molina| 6 de febrero de 2014
Actriz Sofía Vergara regresa a la pantalla chica con un comercial de AT&T
AT&T made the effort to get two idolized stars of Spanish-language television back together with a series of TV commercials starring actress Sofia Vergara and Univision sportscaster Fernando Fiore. The two have not been seen together on the small screen since the late 1990s.The commercial Golazo, to air in both 15-second and 30-second formats, shows the two celebs in a living room watching a soccer match. The spot shows Fernando and Sofia cheering on their favorite team after it scored a goal scored early on, then references AT&Ts 4G LTE network with some powerful promises – coverage more widespread than T-Mobile, faster than Verizon and more reliable than any other.Another 15-second ad entitled Mas Confiable (More Reliable) shows the stars in front of the TV during a tense penalty kick.The spots debuted last Feb. 3 and will run till the end of the month in anticipation of the worlds biggest soccer championship, the 2014 FIFA World Cup in Brazil this summer. All eyes everywhere will be watching as national teams from dozens of countries compete for the coveted title.AT&Ts totally integrated project was created in collaboration with Bravo and director Michael Spiller of Lookout Entertainment.To enjoy the commercial, click {here;http://www.youtube.com/watch?v=SL20VkDpUaM&feature=youtu.be}.
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