Shaffia Sánchez, presidente de Magna Global
Magna Global, the investment media unit of IPG Mediabrands, recently announced a multimillionaire international partnership with Google that will allocate much of the marketing investment of the Mediabrands clients to Google properties.With this fusion, the two companies work hand in hand to impulse customer campaigns through YouTube, the Google display network and AdMob. Also, Magna Global and Google will invest together in projects and research to strengthen the measurement of the impact of these campaigns.Negotiations began to develop in the U.S. earlier this year and cover more than 40 high-growth markets worldwide.”Google has always been one of our most important global partners and this agreement represents a major step in our long and close business relationship. We hope that this type of partnership will help us serve our customers better by making more intelligent and efficient media investments,” Shaffia Sanchez, president of Magna Global, said.Besides, Torrence Boone, Googles executive director of Agency Development, said: “We are very excited to see that brands are embracing digital media as a marketing platform for their campaigns. The expansion of this agreement with IPG Mediabrands highlights not only the change to digital but also our commitment to helping our partners and clients achieve success on an international scale.”
