Mizrahi resaltó la importancia de integrar creatividad con lo digital
Regarding the celebration of the 20 years of ALMA, the multicultural agency decided to renew its brand including the redesign of their cards, among other things. In this process the producers Diana De la Parra and Rodrigo Vargas, raised the idea of opting for digital cards. “Both producers had the vision of having a digital card to not waste paper other attributes can be added and that information can be shared in different ways,” Isaac Mizrahi, SVP and managing director of ALMA said to PRODU.The innovative digital cards of ALMA contain data such as email; phone; QR Code, plus six buttons that provide options to communicate with the cardholder. Also, they have direct access to Twitter and LinkedIn accounts and the option to find the offices of ALMA on the map. Also the cards have the function to be shared. “This view is very interesting for us because we are a creative agency, creativity is in our DNA. Both idea men as those who are not but are part of the team ALMA, are equally creative and this is an example of how we express our creativity in different ways” he added.Finally, the executive stressed the importance of integrating creativity with digital. “Every year we are evolving through different tools such as the Social Media Lab, hiring, training. For us, the most important is the idea, the creative concept and we are increasingly convinced that the ideas have to be integrated with digital tools”.For a glimpse of the digital cards click {here;http://bit.ly/AlmaiCard http://bit.ly/AlmaiCard}.
