John Costello, presidente de Mercadeo e Innovación Global en Dunkin' Brands estará como vocero
As the demographic composition of the United States has changed, the way marketers connect with customers has been developed in different ways. The so-called ‘minority’ has become ‘most’ because more than half the babies born in this country are now in Hispanic households, African Americans, Asian Americans, and mixed. Thus, the multicultural marketing is becoming a major area of focus for many brands. From November, 9th to 11th the conference on multicultural marketing and diversity by iHeartMedia, ANA 2014, will discuss critical issues that marketers need to know on the most important names in contemporary marketing.Key topics to be addressed include: Reach your target market, brand development in a multicultural world and celebrate diversity. Among the speakers participating in the event are John Costello, president of Global Marketing and Innovation at Dunkin’ Brands; Wendy Clark, President of Marketing and Strategy for Coca-Cola North America; and Alberto Perlman, CEO and co-founder of Zumba Fitness. The event will also feature 12 key presentations via stream, ie, live from the comfort of ones own desk and also some of the main conference talks. All this on Live Stream Channel of the conference of experts. Also, the discussions can be followed on social media with the hashtag #ANAMulti. For the events agenda and more, visit {here;http://www.ana.net/conference/show/id/MCC-NOV14?st3=140930multiconfnon}.
ANA ofrecerá conferencia sobre Mercadeo Multicultural y Diversidad
