Carranza: Lo que cada quien configure en la web va a vivir también en la aplicación
Rafael Carranza, executive producer of the group of Information and Experiences of Content for Microsoft Latin America, spoke to PRODU at the launch of the new MSN platform. Created around the idea that the knowledge and information that enrich life should be available regardless of the place where people are or the device they are using, the new platform combines the premium content of mainstream media of the world with personal productivity tools, through the web and in major device platforms, including Windows, iOS and Android.”It’s a very exciting time for us as we had 19 years without reinventing the product. This is an evolution that seeks to align with the business strategy, but also with content consumption trends” Carranza said.”We are moving from a web portal to become a platform for productivity,” he added. According to Carranza, MSN signed partnerships with over a thousand media worldwide, which will provide local relevance to users. “Regardless of the device used by the user, he/she will be able to connect with their experience on MSN, and what each one sets on the web will also work in the app” he said. The executive also stressed the importance of the Hispanic market in the USA for the company. “The Hispanic market is clearly very important for both MSN and Microsoft. For MSN, it will have a comprehensive property devoted exclusively to this market that is very successful for us in every way, in fact, the properties we have on MSN are constantly oversold,” he said.
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