The most important annual awards in the world of the creative communication industry announced last November, 7th the appointment of Wendy Clark, president of Strategic Marketing & Sparkling Brands, Coca-Cola North America, as president of the Creative Effectiveness Lions Jury 2015.This Cannes Lions award, launched in 2011, promotes collaboration between customers and agencies rewarding creative and effective campaigns and high-impact initiatives. Now in its fifth year, it will be the first time that the jury will be headed by a seller of the client side, instead of a pioneer or professional agencies. The leading distributor of the industry is known for harnessing the power of brand stories to create added value. About the decision, the CEO of Lions Festivals, Philip Thomas, said: “Wendy is a passionate believer and a spokeswoman for the power of creativity to drive business success and be a force for good, to the heart of what it is Cannes Lions. She is uniquely qualified to perform the role of President of the Jury. “”I am delighted to be the President of the Jury of Creative Effectiveness Lions 2015 and also have the honor of being the first customer to lead the selection panel for this award. For customers, nothing could be more important than creativity to build our brands and business and Creative effectiveness Lions builds that bridge between creativity and effectiveness of a truly measurable way,” Clark said.
El desafío del Festival Internacional de Creatividad Cannes Lions anuncia sus ganadores
