El equipo de Lapiz recibiendo el premio en la categoría de Hispano
The 14° ceremony of the Multicultural Excellence Awards ANA (Association of National Advertisers), took place as the closing of the first day of the event and it was sponsored by Pandora, in the Fountaineblue Hotel in Miami Beach.This edition premiered two new categories: Total market, awarded to Coca-Cola, along with Wieden Kennedy. Among the finalists were Dieste with Dallas Pets Alive and State Farm with ALMA. The second category was premiered People with Disabilities, which Saatchi & Saatchi won with P & G (Duracell), by the Trust in your power spot, which was also awarded with the Best of Show.As in previous years, the Hispanic category received many pieces (66 this year), Lapiz winning with the Allstate case study entitled Bad luck.Another of the leading multicultural agencies was Dieste with its initiative for Dallas pets alive, having been recognized in the categories of Digital media and Significant results.”ANA is an excellent gauge of what is happening in the industry from the point of view of advertisers. We won two Grand prix in Significant results and Digital Media, is like winning with both sides of the coin. It shows that it is possible to do work that excites (with the idea) and that simultaneously generates results “Ciro Sarmiento shared with PRODU.Meanwhile LatinWorks won in Print with Special Olympics Texas, while Inspire was awarded in Radio with Heineken.
