Eric Tourtel, gerente general de Teads.TV LatAm
The Club 50 at Viceroy Miami Hotel was the venue chosen by Teads to celebrate with an exclusive party, with customers and partners, its rebranding and its successful first year as a leading video advertising company in the region.The rebranding began in March when Ebuzzing and Teads merged, and finally decided to keep the name Teads for its strong technological profile.”In just one year, we have managed to position ourselves as one of the main partners of video advertisers in the region; this has allowed us to expand in such a short time rapidly. Therefore, we wanted to celebrate with all those who have supported us not only our rebranding but the success achieved” Eric Tourtel, general manager of Teads.TV LatAm, said to PRODU.Tourtel was optimistic about next year. “I see the 2015 exponential. No media company had grown so much in LatAm like us and we only have one year so next year I hope to do the triple” he said.Teads is leading the development in the region of new OutStream advertising formats, outside of video content. “Through these formats, there is no need to be on video platforms created by the user” he explained.As for the Hispanic market in the US, Teads expects to reach 20.8 million Hispanics. “We are providing a service that the market really needed and we have basically created the largest inventory of video in professional environments.”
