Pérez: Mi papel es recordarle a los clientes que no hay nada más peligroso que jugar a lo seguro
The production company BaseCamp recently announced the addition of the director and designer Carlos Perez to its roster. Named one of the 100 most influential Latinos in the United States by Hispanic Business, Perez has spent the last 17 years working hard to transform brands.”Brands become conservative. My role is to remind customers that there is nothing more dangerous than play it safe,” Perez said. As creative director, he combines his expertise in film, marketing and design to develop integrated campaigns for clients such as: Interscope Records; Atlantic Records; Nike; Reebok; Pepsi; ABC Networks; Trump and Deutsche Bank.In 2002, Perez, Puerto Rican, but raised in Miami, founded Elastic People, a multidisciplinary study that reflects his obsession with culture, brand, film and technology, all accompanied by powerful messages. As creative director and image consultant, he has worked closely with 12 of the 25 best Latino artists recognized by Billboard.The music and documentary videos; which in many cases have exceeded one billion online visits to artists like Ricky Martin; Daddy Yankee and Tempo, have allowed Perez three nominations for the MTV Video Music Awards and two nominations for the Latin Grammy.”If one is not afraid to express desires and true emotions, you can connect with people. Otherwise, it’s nothing, just an eyewash,” he said.
