Juan José Núñez, fundador y CEO de Vertical3Media
Juan Jose Nuñez, founder and CEO of Vertical3Media, participated in the third edition of WebCongress Miami, moderating the panel on programmatic buying, with Lucio Grimaldi of Publicitas; Joel Bary of LatinMedios; Gina Tinoco of Publicitas and Julio Alonso of Weblogs.”In the panel, we talked about everything related to programmatic buying and what is clear is that we will see an increased growth in the percentage of budgets with companies, agencies and advertisers, who are focusing on this activity,” Nuñez said to PRODU.For the executive, the programmatic buying mode has many benefits since it is possible to target the audience according to customers needs. “These platforms are meeting the needs more effectively and with more space for all kinds of strategies,” he said.The predictions of the programmatic growth in the coming years, both for the Hispanic market in the US and LatAm, is 10% for 2018, according to Nuñez. “40% of customers are testing with programmatic and observing the effect of this model of buying, and the vast majority are having great results because the information they receive from each campaign platforms is valuable, when taking future decisions on their marketing strategies.”Referring to the annual event, Nuñez concluded: “Each conference has its special niche but I think the strength of WebCongress is being created mostly for education in digital issues.”
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