In April, AHAA: The Voice of Hispanic Marketing is dedicated to educating the industry on what the relevance is and establish exactly who is understanding the total market.Hispanics are at the center of an explosive growth in many categories, and the millennial generation and Latinos of high performance are driving significant changes in digital strategies and in the Total market. The main figures of the AHAA as Rick Gomez, Senior VP of Marketing at Target; and Peter Hall, regional director of Marketing for the Americas of Heineken, among others, are seeing how important Hispanics are for the growth of their companies.”In today’s world, consumers are choosing how and when to interact with brands. Therefore the issue of Hispanic relevance is more important than ever,” the president of the AHAA said, Aldo Quevedo, also director of Richards / Lerma. “The use of culturally relevant evidence is what separates good brands of big brands,” he added. For its part, the AHAA is pleased to announce that Jason Silva, an analyst at future trends, has joined the roster of AHAA. Silva is the host of the Emmy-nominated hit series Brain games, from National Geographic.The annual conference of the AHAA will be held in Miami from April 27th to 29th 2015. For more information, visit AHAA and follow all the commets on Twitter with the hashtag #Thinkahaa.
