MERCADEO Versión en español
Adoptable Trends is the new DPA! campaign to rescue pets
Manuela Walfenzao| 20 de marzo de 2015
Dallas Pets Alive!(DPA!), creators of the viral sensation #muttbombing, launched Adoptable Trends, the second phase of their digital communications platform, using searches and social networks.The idea of the campaign is to rename dogs using trending topics (tendencies of the moment), to capitalize attention stemming from these topics and focusing them on saving endangered pets. Adoptable Trends wants to center this online attention on the pets that need it the most: dogs in shelters.Recently, Sadie, a German shepherd, was named after the controversial post on the Internet, What color is the dress? and the young Zack, an American pit bull terrier is now called March Madness.”Dallas Pets Alive believes that the creative approach in the marketing of our adoptable pets is critical to find them a home. The Adoptable Trends campaign aims at making the adoption of an endangered animal a trend”, said Leslie Sans, executive director of DPA!Each year in the USA, between 6 and 8 million dogs and cats end up in animal shelters and only half of them are lucky to be adopted. DPA! is a non-profit organization devoted to fostering and providing the necessary resources to eliminate the killing of company animals. Adoptable Trends is a fun campaign created by the marketing agency Dieste in collaboration with Letca Films, Personal Music and Standing Dog. Learn more about the campaign {here;www.adoptabletrends.com}.
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