Fernando Osuna, creative director of Lopez Negrete, spoke to PRODU about the latest campaign that the multicultural agency designed for Chrysler, aiming to highlight organically all the features of the new C200 sedan, considered one of the most attractive models for the young Hispanics.”It isn’t about making commercials that only sell the features of the vehicle. Hispanic millennials are worried about the features but what really matters is what those features mean to them. It’s all a matter of developing a story. In this case, the Chrysler 200 and its features integrated in an organic way in a story about its own reinvention”, Osuna told PRODU.The campaign is made up of four commercials whose goal is to inspire millennial Hispanics to overcome their expectations. The spots are starred by the Mexican actor Gael García Bernal.”García Bernal was not chosen simply for including a celebrity. He fits with the brand and the main message that is being transmitted” he explained. Gael is a true professional and a talented actor, he really immerses himself in the project, modifying the story and offering solutions when we faced challenges. We asked Gael to interpret himself and he really gave his best performance. It is a great pleasure to work with such a dynamic actor who is constantly struggling to be better” he concluded.
