Los perros de la campaña fueron promocionados en el catálogo de ofertas del supermercado
In Peru there are more than 6 million dogs that live on the streets and the supermarket chain Plaza Vea decided to find a solution to this problem. In alliance with J. Walter Thompson, they developed a witty idea, Billboard Dogs, which promotes dogs that are up for adoption inside the catalogue of products the supermarket offers. Together with the NGO Animales Without Borders (ASF from initials in Spanish) prepared the dogs for the pictures that would appear in the catalogue. Inspired in the sandwich man, they placed small signs on them that read: I work because I don´t have an owner. Adopt me. They printed 20,000 catalogues and distributed them throughout the country. Soon the campaign went viral and the Billboard Dogs were making noise on social networks and the media.Several dogs have already been adopted and the idea is competing in the 2015 Cannes Lions International Advertising Festival. The person responsible for the campaign was: Javier Graña, Creative General Director; Juanpablo Peschiera and Diego Miyagui, writers; Julio Ortega and Alberto Portugal, Art Directors; Ana Paula Romero, designer; Gianfranco Heredia, Digital writer; Mónica Torres, Production Director; Daniel Ayllón, Publishing Director; Melissa Yturrioz, publisher; Rodrigo Malnati and Arturo Arellano, sound designers; Silva Prieto, director; Sharon Andía, executive producer; Ángel Chávez, photographer and Jorge Ortega, web designer. Did you like this piece? Share your opinión with #PalpitandoCANNES and follow us in @PRODUPublicidad
