MERCADEO Versión en español
Grey Argentina creates a campaign to raise awareness about the Tuvalu island for LG
Manuela Walfenzao| 9 de junio de 2015
El comercial de Tuvalu tuvo grandes resultados para la marca y permitió la difusión de información sobre el problema
The brand LG came across a problem when they were looking for the domain .TV to register their website. This domain belongs to Tuvalu, a small island that is getting smaller and smaller due to global warming. Faced with this situation, they contacted the agency Grey Argentina to create a campaign to spread the information and raise awareness.In a video, they depict humorously and with sensitivity the idiosyncrasy of the Tuvaluans: their habits, their spaces, their jokes, their food. All this cultural heritage could be lost, since the island would be the first country to disappear under the water due to global warming. The commercial ends with an invitation to sign the petition for the United Nations Organization to take actions against the polluting of the planet and for global warming to be lowered. The project delivered great results for the brand and for the spread of information on the problem that Tuvalu is facing. Now they will compete in Cannes Lions 2015. The team behind the campaign is made up by: Diego Medvedocky, Executive Creative Director; Lisandro Cardozo, Hernán Kritzer and Alejandro Devoto, Creative Directors; Juan Manuel Quintero, writer; Javier García, Art Director; Florencia Pereyra, Accounts General Directorand Jorge Villar, Accounts Director. The Directors of Nunchaku, Roi Ricci and Clara Aranovich, visited the island to create the commercial that Nunchaku Films produced. Music was made by Papa Music.Did you like this piece? Share your opinion with #PalpitandoCANNES and follow us on PRODUPublicidad.
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