The Greatest Fight creó consciencia sobre la lucha que llevan las mujeres contra el cáncer de mamas
September 13th 2014 J. Walter Thompson Puerto Rico presented a documentary for the Susan G. Komen Foundation right before an important boxing match. This foundation fights against breast cáncer and for the documentary they interviewed boxers Miguel Cotto and Oscar de la Hoya, and the interviewer was a breast cancer survivor.The campaign is called The Greatest Fight because it makes an analogy between boxing and the fight patients carry out against cancer. The story appeared in local and international media, boxers supported the cause on their social network profiles and several brands also joined in.The campaign will compete in the Cannes Lions 2015 Festival and the creatives that made it posible are: Jaime Rosado, DGC; Lixaida Lorenzo, Creative Director; Diana Hernández, Nicole A. Pérez and Daniel Vicente, Art Directors; Andrea N. Vega, Copywriter; Noro Sebastián, Producer and Carlos Dávila, Sound Engineer. Did you like this piece? Share your opinion with #PalpitandoCANNES and follow us on PRODUPublicidad.
