Sergio Alcocer, presidente y CCO de LatinWorks, considera que se debe impulsar el talento creativo de las mujeres
Sergio Alcocer, President and CCO of LatinWorks, flatters the work of Hispanic agencies this year in the Cannes Lions festival and believes the concept of the category Outdoor has become broader.Alcocer, in an interview with PRODU, says the work of We Believers reveals the quality of the ideas. There are pieces that I like very much. The work of We Believers for Volvo is world class. It is an important idea that could open our eyes to a trend. This idea won in Outdoor and that is being redefined. It is not a simple billboard that is placed out in the street. The concept has become much broader”.The lack of representation of women in the advertising industry is evident and that is something that has to be attacked, warns Alcocer. “Cannes has become an interesting effort. In fact, Maddy Kramer, Interactive Art director at LatinWorks, is one of the 12 people chosen to participate in the See It Be It 2015, which makes us very proud. The General Manager, Christy Kranik is a woman and is very committed. She was one of the Women to Watch last year from Ad Ages. So, she is at the cutting edge of these changes. It is necessary to do and not talk about it. I think that we in the agencies must encourage creative talent in any area related with women and I am sure it will be a benefit for the industry.
