The Festival ElDorado has become one of the most important events worldwide in the industry. Paula Feged, Director of the festival spoke to PRODU about what they are aiming at this year.We receive guests from several corners of the continent, hence we are absolutely sure that we are a relevant scenario for debate and we know that ideas from the US Hispanic market are vital for every Spanish speaking event. We believe in the exchange of ideas and are very much interested in the US Hispanic industry’s participation in the conversations that take place in the framework of ElDorado”, she expressed.This year the Festival will have three learning spaces: A design workshop conducted by Stefan Sagmeister, a program for creative leaders with the Berlin School of Creative Leadership and a Brand Building course for brands, that will be delivered by Fernando Vega Olmos, Alex Pallete and Aurora Michavila from Picnic.We firmly believe in the importance of training professionals with the best people in the world and therefore we offer we offer different possibilities for different profiles”, said Feged. The Festival ElDorado, that will take place from October 15th to the 20th is a space where Colombian creative industries gather yearly to evaluate their performance, and it is attended by the most influential creatives in the industry worldwide. “ElDorado operates with a banner that streams across all activities: creativity is not a strategy for brands, it is the brand itself”, says Feged.
