Maya: Estamos en el proceso de expandir nuestros servicios
J. Carlos Maya, Executive Producer of Mixto Music, talked to Produ about the advantages of working with a Multicultural team and the new challenges that the musical production house faces in the Hispanic market. Our main challenge is ensuring that our work is always outstanding he explained. The creative aspect is as important as understanding the market. A Mexican in L.A. and a Puerto Rican in New York have more things in common, than with a Mexican in Mexico City. Only by understanding these similarities and differences, well be capable of doing a good job, one that is emotional appealing for the audience. For Maya is vital to count with a team of people with different backgrounds. This makes more assertive the process of recognizing the emotional connection aspects with the audience. Almost all the pieces they produce depend upon a team of people from Argentina, Colombia, Puerto Rico, Dominican Republic, Cuba, and others. Team diversity result in abounding creative output, he said. Mixto Music is a company that always aims to innovation, not only composing their pieces, but also in the production components and in the recognition of styles and trends. Now we are in the process of broadening our services related to management and search for talent and celebrities Maya added. Also were centered in increasing our capability to produce original musical content for different platforms.
