MERCADEO Versión en español
Claudio Lima of Bravo: Were ready to venture the Cuban market
24 de agosto de 2015
Bravo agency is ready to dive into the Cuban market, according to its CCO Claudio Lima. Were ready and extremely curious to do so he said to PRODU. Lima said that Bravos team is familiarized with Cuban culture. “I think our team is already capable of helping clients with the Cuban market. Our team has around 50 professionals that are either Cuban or from Cuban descent, that know and understand the culture and the nuances extremely well, which will allow us to dive in with any client that wants to explore the market”. For Lima, Hispanic and Cuban markets have unique challenges. “The hispanic market is extremely particular in the way it is defined and operated and on the population segment it works for, being a market within another market. The Cuban market, like any other latin american country will have its specific needs and solutions. To me companies that decide to get the work they do for hispanics in the US and just use it in Cuba will be unsuccessful”. On July 20th, U.S. and Cuba restored diplomatic relations when Cuba reopened its embassy in Washington, after 55 years of ruptured relations. This move is part of the end of U.S. embargo to Cuba, after talks between presidents Barack Obama and Raúl Castro aiming to restore economic relations and open borders. The embargo was declared in 1960 and by 1962 all Cuban imports were banned due to the Missile Crisis.
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