Mike Caprio, jefe global de Programmatic en Sizmek
Sizmek, the open platform advertising management for multi-screen campaigns announced an exclusive alliance with Adsmovil, the leading mobile advertising company in Latin America. The goal is to expand its mobile programmatic solutions across the entire Latin American region. In response to the increasing demand of advertisers, agencies and publishers in the region, Adsmovil will offer a set of unique, integrated mobile advertising capabilities to create mobile advertising. This partnership gives Sizmek and Adsmovil a true competitive edge as it allows clients to take full advantage of Sizmeks end-to-end programmatic capabilities, especially those enhanced with the recent acquisition of StrikeAd. Some of the services users will be able to access are: data, rich media, geo-location, creative units, measurement, attribution and cross-device targeting. Advertisers, agencies, trading desks and publishers throughout Latin America will be able to create, plan, segment, optimize, distribute and measure their mobile ad campaigns more effectively.”As mobile penetration and investment in programmatic continues to rise in Latin America, it is more crucial than ever for advertisers in the region to be able to effectively reach and engage consumers across all devices and screens said Mike Caprio, Global Head of Programmatic at Sizmek. “By joining forces with Adsmovil in Latin America, we strengthen our commitment to deliver market-leading, mobile- first programmatic media solutions across the globe.”The official launching of the alliance will be on Thursday 24th of September, during the FOMLA.
