Seth Meyers, co-creator, writer, star, and executive producer of The Awesomes on Hulu; Mike Hopkins, Hulus CEO, and IAB president, Randall Rothenberg, spoke about content creation and advertising in multichannel networks. “Having so much data is a blessing, we know exactly what people consume and how they do it, which leads us to know what to produce and buy” Hopkins said. Hulu has experienced a great year of exposure and growth, improving increasingly its publishing technology. “Were working to improve our product, customizing it more, not only regarding content but also advertising, which is why were entering the programmatic market. Were also releasing new original series for autumn season, when the battle for ratings begins” Hopkins said. Meyers said that “when people watch a series they want a story, and is foolish to think that in OTT there are no rules, television has a legacy in structure and stories that repeats in Hulu.” “When you create content you realize the importance of advertising. People tell me that what they less like of television is ads and I think they dont understand that its like hating the supermarket bill. People dont understand that the ads are what keep alive content” Meyers said. “We are trying to be creative with advertising within series to avoid ad blocks, but you need creative and bold marketers to include them.”
Linda Yaccarino de NBC Universal: La venta de anuncios en televisión ha evolucionado dramáticamente
Margaret Gould Stewart de Facebook: Debemos apuntar hacia la publicidad sustentable y respetuosa
