Marketers around the world are using a more personalized approach to reach their consumers. This year several brands have played with their logos and packaging, adding personalized names, words and celebrities to have a deeper connection with their audience. “Consumers, specifically millennials, love customized, personalized experiences and leveraging packaging is the best way to tap into that” said Alex Lambrecht, VP of Bud Light. “Younger generations embrace individuality and these personalized efforts cater to that added Brian Rafferty, global director of Research Insights for branding firm Siegel+Gale. It makes people feel that the brand is more about them than about the brand”.This strategy worked very well for Coca-Cola. For the campaign Share a Coke that came out in September, they personalized the cans with people’s names. The company had a 2,5% increase in their sales after this effort and had more than 1.14 billion impressions on social networks. Snickers, Bud Light, Corona Extra and Perrier have had similar initiatives with their packaging and they have all been very well accepted.
Coca-Cola y McDonald’s piden la renuncia del presidente de la FIFA
Twitter, Coca-Cola y Wieden+Kennedy trinan con el primer emoji de marca #ShareaCoke
Coca-Cola imprime en la piel de la comunidad hispana el orgullo de ser latino
Coca-Cola se relaciona con la generación Z en una nueva instalación en Times Square
