Teads is launching the social initiative {Advertising Matters; http://teads.tv/es/publicidad-sostenible/} to fight for the user amid the rise of ad blockers and to educate the public about how advertising funds the majority of the content viewed on the internet today. It also calls for advertisers to stop compromising the users experience. “With Advertising Matters we’re aiming to remind the public that advertising funds all the things we love, and it’s hard to imagine a world without it, because as a society wed be regressing not progressing” said Eric Tourtel, Teads SVP LatAm. Today, a growing number of Internet users are limiting the revenues of publishers with ad blockers. According to Monday Note, 5% of internet users worldwide (144 million people) have used software to block the ads only in the first quarter of 2014. In 2010, this number was 20 million. “We need to get better at engaging, not enraging the user. According to Censuswide Research 74% of Internet users say that being forced to watch an advertisement ruins their online experience. We have a responsibility to the community, and it means using less invasive formats, with ads that are more creative, strategically placed and relevant to users, giving them a degree of choice and control” said Eric Tourtel.
Eric Tourtel de Teads: Si aumenta la demanda de ad blockers no habrá publicidad
Sridhar Ramaswamy de Google: Tenemos que afrontar como industria a los ad-blockers
Ben Barokas de Sourcepoint: El bloqueo de anuncios “mata” el contenido
