Luis Balaguer, de LatinWE y Peter Blacker, de NBCUniversal Telemundo Enterprises
NBCUniversal Telemundo Enterprises and Latin World Entertainment (LatinWE), held their second Annual Influencer Summit last Friday November 6th in Miami with the presence of the most outstanding Hispanic celebrities on social networks, who managed to place the event as a world trend on digital platforms. The hashtags #SOMOSHIS15 and #HIS15 generated more than 434 million impressions. Among the participants were directors from Facebook and Instagram, YouTube, Twitter, Younow, Phhhotos, Giphys and Pinterest. Likewise, Luis Balaguer, CEO at LatinWE; Peter Blacker, EVP of Digital Media & Emerging Business at NBCU Telemundo and César Conde, Executive VP at NBCUniversal International Group and NBCUniversal Telemundo Enterprises, were some of the industry executives who took part in the event.The conference began with a welcome video by the actress and businesswoman, Sofía Vergara. The popular singer Becky G made an appearance offering an unforgettable panel at the event, while actress and businesswoman Gaby Espino gave a presentation about her experience as an influencer. Other popular influencers took part in the summit, including: Caeli, Sebastián Villalobos, Juan Pablo Jaramillo, Yuya, Werever Wero, Soy Mario Ruiz, Juana Martínez, Sebas Dice, Lauren Giraldo, PP Musas, Cristhian Martell and Bully, among others.The 50 most powerful influencers in the Hispanic market -who, together have a fan base of nearly 400 million- convened in the event. They connected and learned how to use new tools to maximize the reach of their digital content and social networking trends.
