Zuania Capó, editora en Jefe de Vivala
The digital platform Vivala -designed by CafeMedia to serve the Millennial Hispanic audience- exceeded one million visits in November, four months after its launching. “We are very happy about the speed at which our audience is growing and how positive the reaction has been among the intelligent, bold and real women we are reaching” assured Zuania Capó, Chief Editor at Vivala. “Our mission is to offer intelligent, culturally informed and participative content for this audience” explained Capó.Vivala was CafeMedia’s first venture and the company is already planning its next property for millennial women: Revelist. The new digital platform will be launched at the beginning of 2016 and will cover an extensive array of stories that are important for women. “We are delighted with Vivala´s rapid success and with the way our participative and sharable content has resonated with this important audience” said Michael Sánchez, CEO and Co-Founder of CafeMedia. “We hope to be able to continue serving the multifaceted Millennial market in all its diversity, tapping into our deep knowledge to offer the best to the audience in a unique and personalized way.”
Zuania Capó de Vivala: Buscamos tener una comunicación real con nuestra audiencia
