La campaña consta de tres piezas gráficas y un comercial
Company I Got Creative launched its most recent campaign: Conexión, which talks to the agencies creatives and producers in the same way they do with their clients and market. “We created three ads and a commercial, still in production, where the idea is the important Creative-Director connection and vice versa, in order to obtain a great end product in the film” explained Stephanie Stockli, President of I Got Creative. “We know how important the connection between the Creative and the film Director is. Thats why for each idea there is a Director, and our roster variety proves this.” The general creative direction of the campaign was in the hands of Diego Castillo and Cristo Oviedo of Freestyle. The goal of the pieces is to promote the production houses the company represents, including Out Productions, Milagro Films, Poster, Shooters Films, Wabi Productions and Whiskey Films as well as their directors. “The Hispanic market is like many countries in one, and its always difficult to talk to very different audiences through the same message, but in this case were talking to the agencies creatives, no matter their nationalities, language or cultural roots. They all want the same: a good outcome” Stockli said.
