Rebecca Mahony, CMO de Teads
Teads shared the results of a global study carried out by Research Now that examines why people use ad blockers online. The main reason, according to the report, is related with ad formats being intrusive and forced. It also revealed that 84% of people in Argentina and 89% in Mexico would reconsider installing ad blockers if they had the option to skip or close the ad.Some relevant results in Argentina and Mexico: – Intrusive Formats: 71% of those surveyed in Argentina and 70% in Mexico perceive forced ad formats as the most intrusive. Additionally, 57% (Arg) and 56% (Mex) of people who had ad blockers installed rate pre-rolled as the most intrusive.-Pop-up ads are the largest driver of ad blocker adoption in Mexico and Argentina. 90% of the respondents in Argentina and 87% in Mexico, use ad blockers to eliminate those ads.”People around the world have expressed an aversion to intrusive ad formats but providing people choice is a global solution” said Rebecca Mahony, CMO, Teads. “The rise of ad blockers signals a wake-up call for the advertising industry and we must pay attention to the demands of consumers for advertising that respects their online experience. Teads is proud to offer a solution that gives users the choice to opt-out and we look forward to continuing our mission to inject sustainable advertising into the ecosystem in 2016.” Teads surveyed over 9,000 respondents globally for the study.
