Loïc Soubeyrand, CSO at Teads, announced to PRODU that they will launch vertical inRead and that they have made improvements to the classic format. “We have a new inRead that is planned to be launched soon, called vertical and it has been designed for mobile. Because when you are reading an article using your mobile phone, the device is placed vertically. If you have a vertical creation its better for the brand because creativity takes up all the screen, and isn’t annoying for the user. It is a native video unit that is not forced to be seen, but it is full screen, which is perfect for advertisers and users.” Regarding inRead´s classic format, Soubeyrand points out that they made some adjustments, such as the fluency of more visits to clients´web pages. “The new version basically has a couple of new things: we added a cultural action that appears immediately when the video is rolling out, so we can take more and more traffic to all the web pages and sites.”This format redesign is much more attractive for the user, according to its creator’s explanation, and is endorsed by audience polls. “We also added a screen where the user can replace the video or click and be redirected to another website.”Teads outstream advertising formats, including the exclusive inRead, allows editors to embed video ads in their articles in an effective and elegant way.
