Expertos de Headway Malgorzata Kluk, Mariia Burunova, Florentine Methorst y Nader Shaheen en el MWC
Ten members of the Headway Digital team attended the 2016 Mobile World Congress (MWC) in Barcelona, Spain to show clients -and potential ones- the new version of their MoBrain platform and the results of this tool.”MoBrain is a platform for user acquisition in mobile devices created by our in-house team three years ago. We’ve found out that conversation is changing: great apps are looking for actions beyond downloading. That’s why we use data as a main tool to measure the use in each device. Nowadays we don’t talk about installing but of engagement” said to PRODU Luis Barragué, VP of Mobile and Global Operations at Headway Digital.He said that they are planning to open to new markets due to the success they are achieving from Southeast Asia to markets where they are having the best results like Europe -with their London office-, and in the U.S. In Latin America they also had a positive assessment, however it’s still a developing market due to the regions characteristics.Finally Barrague stated to PRODU that in a month period they will be officially launching DNA, a private network for direct advertisers. “There is much talk about direct traffic nowadays and if you develop in-house technology and the ad serving, you can control all the user’s path” he said.
Headway Digital estará presente en el Mobile World Congress de Barcelona 2016
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