Lubezki capturando imágenes con su cámara
Whiskey filmed its new Cerveza Indio campaign with the cinematographer Emmanuel Lubezki, three time Oscar Winner. The {spot;www.produ.com/publicidad/videos/index.html?noti=10657} was shoot in Mexico and LA and directed by Arturo Pereyra. The piece was released on February 28 in the U.S. The Mexican received his third Oscar in the most recent Academy Awards. Whiskey celebrated this achievement launching the commercial, a piece that shows the talent and passion Lubezki puts on his work. “We feel very fortunate and proud of having the opportunity to film this work of art with ‘Chivo’. He has been Whiskeys friend for many years” said to PRODU Jean Sharony, General Manager at Whiskey USA. “Watching him receiving the Oscar and knowing that at the same time a commercial that shows his vision and talent -produced and directed by Whiskey- is being broadcast for the first time, is something that rarely happens. For us doing this spot was without any doubt an unique opportunity, and it also proves that were playing in major leagues.” The team responsible for the piece was directed by Arturo Pereyra, Jean Sharony and Salvador de la Fuente in the production, Emmanuel Lubezki and Alexis Zabe did the cinematography, Michael Fitzgerald in art direction, Jessica Peter was in charge of wardrobe, and Gina Monaci of makeup.
