Daniel Marcet de FIAP y David "el cuervo" Álvarez de ALMA
For the first time in 47 years, an agency from the U.S. Hispanic market is presented with the highest award at FIAP as Agency Of the Year. ALMA -founded and headed by Luis Miguel Messianu- made this accomplishment after winning: 1 Ibero American Great Sun (Radio), 2 Ibero American Cups, 9 Gold Suns, 7 silver Suns, 8 bronze Suns, 1 Big Bang and four finalist positions, amounting a total of 155 points. “FIAP has a very special place in my heart because it was the first international festival I related to. I had the honor of being the first jury in representing two different countries -Mexico and U.S.-, I was also Jury President and have the privilege of being member of the Hall of Fame” Messianu said in a press release. He added that “becoming now the Agency of the Year, and that this happened in my beloved Mexico and mostly after a long and winding journey, is not only something that makes me proud but also honors me greatly. And being the first U.S. Hispanic agency in having this accomplishment is a great privilege.” The award was presented on Friday 20th at a ceremony and was received by David El Cuervo Álvarez, Creative Director of ALMA. “Its historical. Behind all this is loads of work and effort, it doesnt have to do with a lucky year, it has to do with constant team work. Is the dream of all agencies” he told PRODU. He said that part of the work they submitted to the festival will also be presented at Cannes Lion.
