Teads announced on May 19th the incorporation of inRead Vertical and inRead Square, two new formats exclusively designed for mobile, that join their native video solutions package. inRead Vertical taps into the vertical use of phones and the size of the screen to offer users a unique experience and improve branding. With inRead Square, advertisers can reduce their horizontal advertising creations in a square format or use existing video ads made for social channels. The new formats will join the inRead Everywhere package and are already available for the new mobile-web-oriented advertiser. At a global scale, the use of mobile devices for media consumption has already exceeded that of TV and desktop combined. “With these new inRead mobile solutions, we hope to create a more seamless, native video experience for mobile users, while providing advertisers with fully customizable options for their creative, and new monetization opportunities for publishers. I’ve never been more excited about the prospects for both Teads and the future of mobile video advertising” explained Eric Tourtel, SVP at Teads LatAm.Teads inRead makes the most of user’s experience with viewable, non-intrusive advertising placed within the heart of editorial content of a publisher site.
