Debbie Margolis-Horwitz
For a brand to express a relevant message for its consumers, the connection between them must be authentic, according to Debbie Margolis-Horwitz, President and Executive Producer of Kreative Kontent. “Brands have the ability to tell their story and execute ideas through an immersive experience. This emerging technology is a game changer for creating an authentic connection” she commented. “The storytelling needs to connect and be relevant to the consumer.”In an interview with PRODU, Margolis-Horwitz shared the excitement of using technologies like 360 and Virtual Reality experience, as well as the challenges they face nowadays with consumers, highlighting that consumers are faced with lots of information and want it instantaneously. “This translates into a challenge of having less time and money to produce ideas.”She highlights that brands need to promote moral values and high quality in their products. “It all depends on the product, but for our business, I know I want the best quality at the best price.”If she could add something to the creative process, Margolis-Horwitz would give the gift of time. “More time equals more opportunities and better results” she concluded.
