La competencia enviará al equipo USA Hispano al Young Cyber Lions 2016
Young creatives from Zubi Advertising: Cristina Martin, Jr. Graphic Designer and Andrea Campos, Jr. Social Media Creative, won first place in the Young Creatives Contest. The first place winning team will attend the Cannes Lions Festival to participate in the global Young Cyber Lions 2016 as Team U.S. Hispanic, but these creatives will not be able to attend and will be replaced by Jason Cary, Jr. Art Director and Tamara Tripp, Copywriter from Casanova//McCann, second place winners. Cristina Martin is required to attend El Sol,Festival Iberoamericano de la Comunicación Publicitaria at Bilbao, which corresponds to the second place winners. The piece that received the first prize is titled Listo y Sin Tanta Vuelta, which stemmed from a real creative brief that challenged creatives to produce a campaign that would engage consumers with Nescafé emotionally through a digital social initiative or an experience. The second place was for Border Café. The campaigns were judged by Julie Loaiza, Brand Communication and Multicultural Strategy Director, Nestlé; Berta Cruz Corominas, Nescafé Senior Brand Manager, Nestlé; Lucas Panizza, Executive Creative Director, DDB New York; and Lucho Sánchez, Regional Executive Creative Director, Carlos and Darío Argentina.
