Gustavo Razzetti, EVP y director general de LAPIZ
The Hispanic agency submitted to Cannes Lions Festival several pieces developed for the insurance company Allstate and for the Mexican Tourism Board. The Allstate pieces {#SendBadLuck;www.produ.com/publicidad/videos/index.html?Noti=9386} and Team were submitted for the categories: Creative Effectiveness lions, Direct lions, Entertainment lions, Media lions, Mobile lions, PR lions and Promo & Activation. LAPIZ presented three of its campaigns for the Mexican Tourism Board. The first, {Melting Neon;www.produ.com/publicidad/videos/index.html?Noti=10823} -submitted for the Design lions, Media lions, Outdoor lions y Promo & Activation categories- consisted in a 5-meter-high neon billboard featuring how Mexican warmth can melt away the winter. The piece was showed at ITB, the worlds leading travel trade show, at Berlin, Germany. The second, {Doppelgänger Tourists;www.produ.com/publicidad/videos/index.html?Noti=10789} was submitted in the categories Creative Data lions, Cyber lions, Direct lions, Film lions, Films Craft lions, Entertainment lions, Media lions, Outdoor lions, PR lions and Titanium lions. The campaign features two workaholics and two people who looked just like them, showing them what they missed by not going on vacation to Mexico. Finally, the {Welcome Patricias ;www.produ.com/publicidad/videos/index.html?Noti=10216} spot -presented in the Cyber lions, Direct lions and Promo & Activation categories- is a humorous commercial featuring the Emmy awarded actress Patricia Heaton, who invites all good Patricias to win a trip to Vallarta-Nayarit and Manzanillo in Mexico.
