Alcocer: Una de las constantes del festival ha sido la realidad virtual
“Each year the Hispanic market does a better job at the Cannes Lions Festival” said Sergio Alcocer -renowned and experienced creative- about the performance of Hispanic agencies at the festival that were awarded with 15 Lions and several shortlists. “What We Believers did with the Edible six pack rings was amazing and this type of advertising boosts change. ALMA did a formidable work and deserves nothing less. Were starting to see Hispanic agencies that didnt ranked so high at the festival before and now are doing very well.” Interviewed by PRODU, Alcocer confessed that the break he has taken with agencies has allowed him to value the festival under a wider learning perspective. “This is the first time in many years I come to Cannes learning and with the humbleness to learn, meet people and listen to points of view. It’s a totally different experience, I believe that even you capitalize more the festival and see everything in a more objective way.” This year constant feature at the festival was virtual reality, that according to Alcocer, probably is anticipating to the launch of Googles headset in October. “I think that virtual reality and technology continues to be a little more about predicting things that will happen in the future.”
