Cabrera: Sabíamos que esta idea cambiaría el mundo
Nelson Cabrera, Director of Cherry Sundae Media, , told PRODU that a campaign like Edible Six-Pack Rings for Saltwater Beer, is a privilege. “It’s that sort of campaign that you wait for ten years and it never comes, I think it’s a perfect idea and that’s why it has been so successful.” The Director added three metals in the CLIO Awards to the four Lions won in Cannes 2016 for this piece. “Since Gustavo Lauría told me the idea, we knew what people were expecting and that it would change the world. We had never won four Lions with a single campaign and we hope the campaign will also succeed in the USH Idea Awards and in the London’s Festival” explained the Director. Cabrera highlighted that this campaign allows them to make known in the Hispanic market the merit this type of unconventional pieces have. “It is a documentary piece in which the Director takes a back seat, but at the same time, it is a type of shooting that has its difficulties, and although the director’s presence goes unnoticed, it is all done intentionally.” He recently shot a campaign for Volvo with a Canadian agency and is working on the documentary The Sugar Kings for ESPN. “It has been a great experience. It is very moving to see the differences between Cuban and American baseball players, but I am enjoying the process very much.” In October he will start shooting commercials for Black Friday.
