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Nancy Hill from 4As: Gender and diversity will be relevant topics during this Advertising Week
Manuela Walfenzao| 26 de septiembre de 2016
Nancy Hill, presidenta y CEO de la Asociación Americana de Agencias de Publicidad
This week in New York the Advertising Week began. One of the topics that will be very much present is gender and diversity, stimulated by recent controversial incidents, such as police-related interracial shootings or lawsuits over alleged discrimination. The President and CEO at the American Association of Advertising Agencies (4As), Nancy Hill said both topics are definitely important in the four day event, that expects to receive more than 100,000 participants, around 5 thousand more than in 2015.Hill challenged the industry and agency CEOs to take more action on diversity and gender issues following the discrimination lawsuit against WPP and J. Walter Thompson, that took place in March. “There’s a perspective that it’s now OK to speak up and have a voice, and I think the other side is recognizing that there’s a need to allow that voice and celebrate it” said Hill.During the Talent@2030 Conference, in the Advertising Week, the 4As will release findings from its study about how diverse professionals are treated in the workplace and how consumers perceive diversity in advertising. The 4A’s will also show for the first time research on how consumers perceive women in ads during a panel featuring Madonna Badger, Founder and CCO at Badger & Winters, who launched the #WomenNotObjects initiative in January.
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