Gustavo Razzetti, director general de LAPIZ
The General Director at LAPIZ, Gustavo Razzetti made some considerations in Media Post about the importance of accepting and promoting new technologies within organizations, as they did with the corporative communications platform: Slack. “Human beings have a fascination with change: they feel both attracted to it and threatened. And when it’s you who’s promoting a new behavior, chances are you’ll become the threat” he wrote. For Razzetti, resistance always manifests as an attack to the tool being adopted, but what really matters is reminding what behaviors are the ones you want to inspire. “With Slack we’ve been able to remove toxic behaviors in our emails. Now we only copy those that need the communication, we’ve encourage full transparent communication without any hidden copy. What we did was to create an environment to promote healthier collaboration, reminding ourselves that we interact with smart human beings, treating them and their time with respect, and to address tensions face to face” Razzetti explained in the blog. His last advice in driving behavior changes is to adopt them officially and with enforcement, because presenting something new as optional, it will always be an option.
