Gráfica de la campaña para medios impresos
Avon announced the launching of their new campaign, This is Boss Life, that celebrates the flexibility, freedom and financial opportunity of becoming an Avon representative. The effort will be on digital TV, print and media in the U.S., starting October 7th. “As an iconic American brand with a 130 year history of empowering women, we arguably have inspired more female entrepreneurs than any other company in history. Every Avon Representative has a unique story of how they are finding success as their own boss” said Scott White, CEO at New Avon LLC. “We have the right tools and support to help them build a successful social selling beauty business. The ‘This is Boss Life’ campaign spotlights that there is nothing more beautiful than succeeding on your own terms.” The TV campaign encourages audiences to take a step beyond their daily work routine and welcome a new kind of life. The heroine of the campaign is a passionate woman, stuck in her job, until she discovers a brand new life as an Avon Representative. The music of the commercial is the well-known female anthem, I Will Survive. The lyrics of the song were adapted to the campaign. In print advertising, they developed several profiles of women who have succeeded as Avon Representatives. Horizon Media was the agency in charge of media planning and buying.
