El equipo de Coca-Cola y DAVID Miami en la premiación
The ceremony for the 16th ANA Multicultural Excellence awards was held on Sunday 9th at the J.W. Marriott L.A. ANA’s Bill Duggan and Gilbert Davila from Davila Multicultural Insights, were the hosts of the night. 192 entries and 400 creative pieces were submitted for this edition. In the Hispanic category, Coca-Cola and DAVID won the great Hispanic award for The tatto can. Was the most competitive category and with more entries. Casanova//McCann was presented with the experiential marketing award for its campaign for Nescafe Clasico: Make the moment happen. Conill won in Digital, social and mobile for Hijacked banner for Toyota Tacoma. This is the second year in a row that Toyota is awarded in this category. “If you win this award you’re an industry’s rock-star because you’ve created a campaign with an insight that has moved the body and soul of people. I congratulate you all” Davila said. In the Print category, Burrel won with Black history month for Comcast Xfinity; and Mattel was awarded in Meaningful results for American Girl diabetes care. In Total market, the award was presented by Enrique Perez from Azteca to Kimberly-Clark for its brand Kleenex, J. Walter Thompson developed the campaign. In the African-American category the award went to Limegreen for its campaign for McDonald’s. In Audio, USDA won with Animal and plant inspection service for Sensis. In Asian, the piece that won was Did you eat that? for McDonald’s of IW Group. The People with disabilities award was presented to Stay Connected of Berkshire Hathaway for Duracell, by Anomaly. This year’s new category Business to Business category was awarded to Univision for The rise of football in America of Blanco Lorenz. In LGBT, FDA won the great award for This free life developed by Rescue. The Best in show went to Anomaly for Stay connected.
